Today ‘sriracha’ is synonymous with celebrated Sriracha “rooster sauce” made by Huy Fong Foods and almost universally known. It was named Bon Appétit’s ingredient of the year 2010 and “you’ve got Brooklyn chefs cooking up artisanal batches, BusinessWeek publishing in-depth features on its maker, and giants like Lays and Subway adding it to their unquestionably mainstream products”
Despite that Huy Fong’s Sriracha (aka “American Sriracha”) initially gained popularity amongst Vietnamese pho shops in California (and also became an essential condiment for pho) it is actually a Thai-style sauce, made by Vietnamese migrants in America using American jalapeno chillies.
I considered Sriracha a Thai sauce when I made my version – David Tran, founder of Huy Fong
Sriraja Panich uses ‘Prik Chee Fah’ Chillis
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American Sriracha uses jalapenos
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American Sriracha is little known in Thailand, and many Thais who try it find it overpowering and odd to their tastes
“Huy Fong Foods Sriracha is a sauce that sounds like the one we have in Thailand, but doesn’t taste like it at all,” said 29-year-old Wannita Makaroon, who lives in New York. “It’s a sauce that I don’t think fits Thai food, but Americans want it on everything, especially in Thai restaurants. They pour it on everything…”
https://birdchili.wordpress.com/2009/05/27/thai-omelette-kai-jeow-with-real-sriracha/
https://www.bangkokpost.com/print/640796/
https://www.bonappetit.com/entertaining-style/trends-news/article/what-we-talk-about-sriracha
http://thaitheparos.com/srirajapanich
http://www.mashed.com/44384/untold-truth-sriracha/
https://www.sbs.com.au/food/article/2017/05/30/rise-worlds-coolest-hot-sauce-sriracha
http://bkkfatty.com/2016/10/18/the-sriracha-craze-that-cant-be-bottled-up/
https://www.theguardian.com/lifeandstyle/2014/oct/02/sriracha-ketchup-kick-must-have-sauce
https://forknplate.com/2015/08/05/sriracha/
https://birdchili.wordpress.com/2009/05/27/thai-omelette-kai-jeow-with-real-sriracha/