Lion Brand Privacy Policy
Last updated: [15/09/2026]
BKK Australia Pty Ltd (ABN 13 069 228 995) (“BKK Australia”, “we”, “us” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use and protect personal information provided to us through the Lion Brand website, promotions and other brand activities
Collection of Personal Information
We may collect personal information such as your name, email address, telephone number, address and other information you provide when you contact us, enter a promotion, participate in a campaign or otherwise interact with Lion Brand.
For the Lion Brand $10,000 Giveaway, we may also collect information provided through the promotion entry form, including your selected product size and a photograph of your purchase receipt.
You may browse parts of the Lion Brand website without providing personal information. We may also collect certain technical information about your use of the website, such as your IP address, browser type, operating system and pages visited.
How We Use Personal Information
We may collect, use and disclose personal information for purposes including:
- administering and conducting promotions and prize draws;
- processing and verifying promotion entries and proof of purchase;
- contacting winners and arranging prizes;
- responding to enquiries and providing customer support;
- improving our website, products and services;
- sending marketing communications where you have separately consented to receive them; and
- complying with our legal and regulatory obligations.
Disclosure of Personal Information
We may disclose personal information to third parties where reasonably necessary for the purposes described above, including prize suppliers, travel providers, website and technology service providers, and participating retailers for the purpose of verifying qualifying purchases.
For the Lion Brand $10,000 Giveaway, personal information may also be disclosed to relevant travel providers where necessary to arrange the Thailand Grand Prize.
We may disclose personal information where required or authorised by law.
Marketing Communications
If you separately choose to receive marketing communications from Lion Brand or BKK Australia, we may use your personal information to send you information about products, promotions, competitions and offers.
You may opt out of marketing communications at any time by using the unsubscribe option provided in our communications or by contacting us.
Choosing not to receive marketing communications will not affect your ability to participate in the Lion Brand $10,000 Giveaway.
Access and Correction
You may request access to personal information we hold about you and ask us to correct information that is inaccurate, incomplete or out of date.
Privacy and Security
We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification or disclosure.
Where personal information is no longer required, we will take reasonable steps to destroy or de-identify it, unless we are required to retain it by law.
Privacy Complaints
If you have a question or concern about how we have handled your personal information, please contact us using the details below. We will investigate and respond to your complaint within a reasonable period.
If you are not satisfied with our response, you may contact the Office of the Australian Information Commissioner (OAIC).
Contact Us
BKK Australia Pty Ltd
ABN 13 069 228 995
27 Chifley Street
Smithfield NSW 2164
Australia
Email: [email protected]
Phone: 02 9632 0072
Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The latest version will be published on the Lion Brand website with the date of the latest update shown above.